About UsBicicielo

We are the Uk's leading Pinarello Store and we are based in the heart of Birmingham City Centre. Run By Cyclists for cyclists, with decades of cycling knowledge between us, from Pro level racing to social cafe run's there's nothing we can't help with. With fully qualified mechanics in our service centre and advanced professional bike fitting available we offer the complete service for today's modern rider.

You can find Info on new products , great offer's & upcoming event's and find out how the race team is doing.

Interest FreePayment Options

Multiple buying options on all models payable over 12 months interest free, ask instore for details.

Visit our store in Birmingham

Unsure on colour or style? Need some advice? Or fancy coming along on our saturday morning ride for a chat and a coffee? Feel free to pop in for a browse.  We're located in the middle of Birmingham and our friendly staff are on hand to offer advice and share their passion.

Monday - Friday



10.00am - 6pm

10.00am - 5pm


Get directions