About Us

The passion and Knowledge of all things bike related are apparent when you visit our store. We want you to leave in the knowledge that we have shared some of our passion and it rubs off onto you. As a Premier Pinarello dealer we offer a vast selection of these incredible Italian bikes along with some of the best brands of clothing and accessories on the market today. Don't just take our word for it come into store, there is no better way to experience this by seeing for yourself. We believe you will not be disappointed when stepping inside this beautiful bike store which as the name translates, you're in Bike Heaven!

Our aim is to constantly evolve the store and the products with you the customer; with store events, local and national event sponsporship along with customer workshops from bike maintenance to Nutrition advice along with tips on how to get the most from the bikes you all ride.

We want to appeal to al levels of riders from newby's getting into the sport for recreation and fitness through to expert riders, getting them into shape with the right equipment when embarking on their racing and sportive endeavours.

We understand the dynamics of providing both an on-line and instore service but the instore experience can only provide Custom Bike fitting, custom shoe insoles and those personal touches the staff can give you. 

Our website aims to give you information about the products and services that we offer and also an introduction to our friendly, experienced and helpful staff.

If you require further information, please don't hesitate to contact us directly or through our contact page.

Many thanks

Andy and the Team.

Pricing.

We want to provide the best service possible and understand that everyone wants the best money can buy, we want you to go home having purchased the right products for your needs and give you quality at every price point we offer.

We do offer price match against any UK store and online for the same product, like for like, which is in stock on the day of the price match. Many of our products especially the bikes are not always standard specification as they may be specials, one off or have had a custom fit to a customers specific specification which then adjusts the model of bike away from its original RRP.

We always want you, our customer to have the best possible products, along with our time spent setting you up on the bike which we hope you consider when comparing prices.

Our online store will often list products not instore so we don't conflict our pricing policies.